Step Four: Document Your Design Strategy

Combine the previous three steps into one project design document that you can use for finding support, informing audiences, gathering more participants, building a team, etc.

To summarise from the sections above, your project design should be concise and clear on:

  • Your story of “Why?” That is, why is it necessary/urgent to build your initiative?
  • What is your theory of change?
  • Who are your (potential) participants?
  • Which audiences does your initiative want to address and how? See Impact Statement.

Before settling on the final design of your initiative, we suggest you also take a look at these 10 questions to answer before filming. This is also a good tool to check if your project is going in the right direction. Your design document should have the answer to almost all of these questions.

Evaluate Your Research and Planning

Visit the Evaluation page to measure your research and planning.


Capacity Building