Video for Change initiatives contribute to a number of different types of social change.
- Capacity Change — increases people’s knowledge, skills and access to information
- Access Change — centres people’s voice and contribution, and creates paths for communities to make or participate in their own change
- Institutional Change — develops institutions to support and sustain movements, reforms, policy change, behaviour change and communities
Influencing Individuals and Communities
- Perception Change — supports shifts in individual or collective attitudes, beliefs, perceptions, or the way certain groups or issues are represented in the public sphere
- Behaviour Change — supports shifts in individual or collective behaviours
- Cultural Change — shifts social practices, values, accepted negative terminologies, and modes of expression that predominate within society
- Relational Change — creates or changes relationships by building or sustaining networks or communities
- Positional Change — shifts power to contribute and make decisions, and opens up access to discourse and resources to lesser heard and disadvantaged communities
- Discourse Change — supports new interaction and dialogue by creating spaces for communication, fostering new and unheard voices, and considering minority views and perspectives
- Policy Change — abolishes or alters existing government, institutional, or corporate policies or the creation of new ones
- Legal Change — abolishes or alters existing laws or the creation of new ones
- Norm Change — alters the practices of governments, companies or institutions
- Economic Change — shifts the ways a market or economy (local or wider) functions
This impact story about the Poor People’s Campaign in the USA is an example of how video can be used to build and support a social movement.
This impact story from a Video for Change initiative in Papua, Indonesia, offers real examples of the types of social change a video can contribute to.