Video for Change initiatives contribute to a number of different types of social change.
- Capacity Change — increases people’s knowledge, skills and access to information
- Access Change — centres people’s voice and contribution, and creates paths for communities to make or participate in their own change
- Institutional Change — develops institutions to support and sustain movements, reforms, policy change, behaviour change and communities
Influencing Individuals and Communities
- Perception Change — supports shifts in individual or collective attitudes, beliefs, perceptions, or the way certain groups or issues are represented in the public sphere
- Behaviour Change — supports shifts in individual or collective behaviours
- Cultural Change — shifts social practices, values, accepted negative terminologies, and modes of expression that predominate within society
- Relational Change — creates or changes relationships by building or sustaining networks or communities
- Positional Change — shifts power to contribute and make decisions, and opens up access to discourse and resources to lesser heard and disadvantaged communities
- Discourse Change — supports new interaction and dialogue by creating spaces for communication, fostering new and unheard voices, and considering minority views and perspectives
- Policy Change — abolishes or alters existing government, institutional, or corporate policies or the creation of new ones
- Legal Change — abolishes or alters existing laws or the creation of new ones
- Norm Change — alters the practices of governments, companies or institutions
- Economic Change — shifts the ways a market or economy (local or wider) functions
This impact story from a Video for Change initiative in Papua, Indonesia, offers real examples of the types of social change a video can contribute to.