An ‘Impact Statement’ outlines the mission and vision for the initiative and communicates your impact strategy to all stakeholders, particularly the most affected.
Before launching a Video for Change initiative, it is crucial to outline your desired impact and the value it aims to bring to a community. Knowing what your video needs to achieve will shape the way you create, present and distribute your video. Furthermore, defining your impact strategy is an important collaborative process that involves those who want to benefit from your initiative.
Video for Change initiatives often ask individuals or communities to contribute their time or resources to support a initiative. Before they commit, you need to invite these individuals and communities to enhance the initiative’s aim and narrative. You also need to inform them about the nature of their commitment and the benefit they — and other stakeholders — will gain from participation.
To draft your Impact Statement, consider and answer the following questions, ideally with the consultation of everybody involved in your initiative:
- What kind of social change do you want to see happening as a result of your video?
- What, and for whom, are the anticipated impacts and benefits of your Video for Change initiative vis-à-vis the affected community(ies)? Or for others?
- Why are you choosing video to advance social change?
- Why are you choosing to work with(in) a specific community(ies)?
- What are the impacts that the community has been aiming for?
- How does your Video for Change initiative fit within a landscape of existing movements and efforts?
Once you’ve written out your impact strategy into an Impact Statement, it will be important to do two things:
- First, continue to communicate openly and clearly with your stakeholders (e.g. local government, activist groups in the area, local schools, community groups, etc.) about how your initiative is progressing throughout its implementation.
- Second, revisit the Impact Statement throughout the initiative to ensure that it continues to be relevant and responsive to the community’s needs.